When most people hear publicity or public relations they think of Hollywood stars or large corporations. In reality publicity can benefit any business regardless of size or industry.

SMART Publicity can:

	Increase your brand recognition
	Improve brand credibility
	Expand your client base
	Create excitement about your business

Publicity can be as simple as having your businesses name mentioned as part of a newspaper story or introducing a new product on a local television station. The SMART network will present your business to the media to ensure that you are the one they contact to give an interview or make an announcement. The SMART network is different from traditional advertising because instead of contacting the media and paying to be featured, with SMART the media contacts you and you pay nothing!

To find out more about the benefits of publicity and public relations compared with traditional advertising check out the Double Tall, Non-Fat PR story in our newsletter section.